It’s an open secret that UX/UI design directly affects the revenue that any resource brings. High-quality design significantly increases sales and helps users to fall in love with your product and your company from the first interaction. The correct placement of text blocks, buttons, their color and size, readable fonts, and indents between them influence the popularity of your resource among users and the profit it brings.
Well-studied needs of your market and your company, well-thought-out structure combined with unusual design solutions – this is the recipe for a successful business, the effectiveness of which is multiplied by UX design and supported by UI design.
However, despite the overlap, the two areas differ significantly in their nature and, more importantly, in their common goals and objectives. The user interface (UI) is focused on the actual elements of user interaction – mainly physical and technical methods of input and output. UI refers to the collection of approaches and elements that allow the user to interact with the system. It does not touch on details such as how the user responds to the system. This brings us to UX. But be careful! UX is much more than just the result of user interaction. On the contrary, it is best viewed as the “core” of the brand. A brand is, in fact, a collection of experience that a person has about a company or organization. User Experience (UX) is the goal. Not only for the interface but also the product, the organization. When you reach a high level of UX, every desired or positive effect that you can imagine will come from there. UX is focused on overall success. In reality, the product is not the UX, but the experience.
Responsibility for the problem
UI or UX — it’s always a design. When roles are clearly defined and understood by everyone, it is much easier to attack the problem, propose a solution, and implement it. In the case of UI and UX, the problem usually arises when the responsibility for both aspects falls on the shoulders of one person who simply cannot control both.
A UI designer can create interactive projects, icons, color, text, and influence several other elements that are directly related to user-system interaction. Such elements are fantastic tools that affect the user’s work, but they are only part of the equation. UX is influenced by many factors such as marketing, speed, performance, color scheme, personality, customer support, set expectations, financial approach, visualization, and so on.
It would be rather strange to put the responsibility for all this on the UI designer. The same goes for UX. To take responsibility for a UX problem, a developer must be able to recommend and make changes, implement solutions, and monitor the process. Understanding the process depends on the capabilities and focus of the designer. The point is not that one designer can not cope with both areas. We are talking about tools and the ability to solve problems. So, a builder without any materials and tools will not be able to build like a person without certain skills and knowledge.